Gwyneth Paltrow’s Creates a Makeup Line You Can Eat

An organic and edible make-up? Didn’t think it was possible? Guess again because Gwyneth Paltrow collaborates with Juice Beauty to create a make-up that you can eat. Her health-conscious living helped her become the new creative director of the company.

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Gwyneth Paltrow, creative director for Juice Beauty

“It’s totally edible… Though I don’t recommend eating it,” shares Paltrow. “I could make you something much tastier.”

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Rather than using artificial dyes, Paltrow’s line uses plant-derived Phyto-Pigments with an age-defying serum technology. Some of their key ingredients are pineapple enzymes, apple juice, grape juice, cucumber extract, green tea leaf, aloe leaf juice, jojoba oil, shea butter, and more.

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Juice Beauty is one of those all-too-rare companies that’s really living up to its promise to consumers — sourcing really beautiful, organic ingredients and doing the research and development to create powerful formulations, all while being incredibly kind to the environment.”

-Gwyneth Paltrow, San Francisco Chronicle June 28, 2015

Credits: Juice Beauty, Forbes, US Magazine

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