An organic and edible make-up? Didn’t think it was possible? Guess again because Gwyneth Paltrow collaborates with Juice Beauty to create a make-up that you can eat. Her health-conscious living helped her become the new creative director of the company.
“It’s totally edible… Though I don’t recommend eating it,” shares Paltrow. “I could make you something much tastier.”
Rather than using artificial dyes, Paltrow’s line uses plant-derived Phyto-Pigments with an age-defying serum technology. Some of their key ingredients are pineapple enzymes, apple juice, grape juice, cucumber extract, green tea leaf, aloe leaf juice, jojoba oil, shea butter, and more.
Juice Beauty is one of those all-too-rare companies that’s really living up to its promise to consumers — sourcing really beautiful, organic ingredients and doing the research and development to create powerful formulations, all while being incredibly kind to the environment.”
-Gwyneth Paltrow, San Francisco Chronicle June 28, 2015